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Tag Archives: car magazine malaysia

Superman-inspired Optima shoots into Chicago

Kia North America (KMA) unveiled a customised Kia Optima, which bears the blue and red motif of the superhero Superman, at the Chicago Auto Show last week. Customised together with Super Street magazine and Korean-American comic book artist Jim Lee, the Optima is the sixth addition to KMA’s Justice League themed customised show cars. Aside from the wide custom fenders, ... Read More »

Land Rover Makes Edible Desert Survival Handbook

According to marketing guru Seth Godin, the old marketing model is ‘disrupting’ the audience, interruption marketing, no longer works in our current society. Godin proposed something he coined as ‘permission marketing,’ loosely described as the philosophy of marketing a product by means of getting a permission from prospective customer to receive an ad. To do this, a marketer has to ... Read More »