Perusahaan Otomobil Kedua Sdn Bhd (Perodua) is predicting a challenging year ahead due to uncertainties caused by the steep drop in oil prices and the goods and services tax (GST) in April.
“This year has already been challenging for us, from the point of view of the economy and our own vehicle line-up,” Perodua president and chief executive Datuk Aminar Rashid Salled said on Wednesday.
“The year 2015 will pose some challenges to us. Prices of oil are declining. We don’t know the impact of GST, but there is still demand for Perodua cars, which is a good sign for us.”
It was not a simple task to gauge the impact of GST, and the plummeting price of oil (floating in the region of USD60 or RM209.24) could affect vehicle sales.
Speaking after the launch of Perodua’s first “Hybrid” 3S (Sales, Service and Spare Parts) in Rawang, Aminar Rashid said while the company respects the government’s decision to implement the GST, it will continue to “understand the profile of our customers”.
“We are in the business of providing affordable vehicles and there is still demand for our cars,” he told Cars Bikes & Trucks.
“The pressure is on us to produce as many vehicles and as quickly as possible to meet the demand.”
If the company can maintain demand for its vehicles, it is likely to surpass its sales target of 193,000 units this year, Aminar Rashid said.
As at last month, Perodua registered about 176,500 in vehicle sales, of which the new Perodua Axia accounts for up to 20,000 units.
“If we can sustain last month’s sales figure, we could even exceed 195,000 units by the end of the year,” Aminar Rashid said.
He added: “We are cautiously hoping to perform better than this year, backed by sales of the Axia.”
Perodua recently launched its Hybrid 3S centre in the centre of Rawang’s commercial district, as it solidifies its foothold in the Klang Valley.
The outlet is managed by Perodua, who undertakes the after-sales service operations, while its dealer Medan Prisma Sdn Bhd will manage the showroom, under one roof.
Cars Bikes & Trucks was told that Perodua and Medan Prisma invested almost RM1.2 million and RM7 million respectively to set up the facility.
Built on a 52,523 square feet land, the outlet houses a total of 25 service bays and 38 parking spaces, and is able to service up to 65 cars per day.