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New BMW 7 Series redefines driving luxury


By: Amirul Hazmi

BMW Group Malaysia has redefined the idea of modern luxury in the premium automotive segment with the introduction of the all-new BMW 7 Series.

Now in its sixth generation, the all-new BMW 7 Series comes in two variants, the 740Li and 730Li.

BMW Group Malaysia managing director and CEO Han Sang Yun said, “We are redefining the perception of driving luxury in the Malaysian premium automotive industry with the all-new BMW 7 Series, which has also recently been shortlisted as a finalist for the 2016 World Luxury Car of the Year.”


Compared with its predecessor, the all-new BMW 7 Series has grown to 5,238 millimetres over the previous generation 5,219mm (+19mm) while other dimensions including the width, height and wheelbase remain essentially the same.

The largest series-produced car BMW has ever built displays hallmark BMW proportions, headlined by a long bonnet, short front overhang, long wheelbase, set-back passenger compartment and a smoothly downward-sloping roofline.

The new headlight units with a cut-off top edge and a flattened lower edge meanwhile extend up as far as the grille, while the familiar full-LED BMW twin circular headlights on the all-new BMW 730Li is levelled off at its upper and lower edges, giving the car a purposeful and focused look.


Fitted on the all-new BMW 740Li, the BMW Laser headlights has a range of 600 metres in high-beam mode – twice the range of LED headlights.

Further underlining the all-new BMW 740Li are 19-inch Double-Spoke light alloy wheels and 19-inch V-spoke light alloy wheels for the all-new BMW 730Li.


The all-new BMW 740Li comes with BMW TwinPower Turbo inline 6-cylinder 3-litre petrol engine from the BMW EfficientDynamics engine range, mated to an eight-speed Steptronic transmission, generating a maximum output of 326hp, torque of 450 Nm and accelerates from 0 to 100 km/h in just 5.5 seconds.

The average fuel consumption of the all-new BMW 740Li stands at 6.6 litres per 100km with C02 emissions of 154gm per kilometre.

The BMW 730Li meanwhile is powered by a BMW TwinPower Turbo inline 4-cylinder 2-litre petrol engine, delivering 258hp and 400Nm of torque. It is able to accelerate from 0 to 100km/h in just 6.3 seconds.

The fuel consumption reading of the all-new BMW 730Li stands at 5.8 litres per 100 kilometre while C02 emissions level stand at 134 grams per kilometre.

As part of the BMW EfficientLightweight concept, the all-new BMW 7 Series is the first car in its segment to have Carbon-Fibre-Reinforced Plastic (CFRP), in addition to its intelligent mix of aluminium and high-strength steel components as well as its use of magnesium.


The Comfort, Sport, Eco Pro and for the first time, Adaptive modes can all be activated directly at the push of a button from the Driving Experience Control switch located on the centre console. The world-first Executive Drive Pro also debuts in the all-new BMW 7 Series.

For the first time too, active roll stabilisation is carried out electromechanically, allowing the body roll forces to be equalised particularly swiftly and precisely when taking bends at speed.

Inside, the all-new BMW 7 Series comes with a a new steering wheel, new gear selector, new digital instrument cluster, new iDrive menu structure and screen layout, and most importantly, a new, extended iDrive operating concept.

The first is a Touch Display for the on-board monitor, which features a 10.25-inch anti-dazzle, high-resolution monitor.

The second is the world-beating BMW gesture control, an advanced new way of operating a vehicle.


Also a first for production cars, drivers can access certain vehicle functions such as playback volume, accepting or refusing telephone calls by moving a finger or a hand which functions via a 3D infrared camera placed in the vicinity of the front cabin light which scans the hand and recognises its motions.

Rear seat passengers can bask in the comfort of automatic air conditioning with 4-zone control and electrically adjustable comfort seats with massage function.


A new feature, the panaromic Sky Lounge glass roof, includes an electric roller sunblind, a slide and tilt function for cabin ventilation. A a new feature, LED-based lighting installation, comes with over 15,000 lighting elements in the glass of the panoramic roof.

Sold at RM888,800, the all-new BMW 740Li is available in Black Sapphire, Cashmere Silver, Mineral White, Sophisto Grey and Imperial Blue with a range of Leather Nappa upholstery colour choices including Black, Canberra Beige, and Cognac.

Meanwhile, the RM698,800 all-new BMW 730Li is available in Black Sapphire, Cashmere Silver, Mineral White, Sophisto Grey and Jatoba. The range of Leather Dakota upholstery colour choices include Black, Canberra Beige and Cognac.

BMW Group Malaysia also offers 100th Year Anniversary Celebrations edition for both variants, selling at RM788,800 and RM598,800 for 740Li and 730li respectively, which is a special pricing for the limited edition units.

The retail prices are on the road, excluding insurance with BMW Group Malaysia’s latest five years unlimited warranty, free scheduled service programme and BMW tyre warranty programme for the all-new BMW 7 Series.


About Amirul Hazmi

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