Nasim Sdn Bhd, the official distributor for the Peugeot brand in Malaysia, drives into the New Year with the introduction of the all-new Peugeot 2008 Urban SUV.
The 2008, which was first previewed at the Kuala Lumpur International Motor Show 2013 (KLIMS), has recorded more than 100 bookings, set to be as successful as it is in Europe.
“We have set a sales target of 100 units a month for the all-new 2008 Urban SUV, which has received critical acclaim in Europe.
With ever-changing expectations in the market, the all-new 2008 Urban SUV was designed to appeal to a wide demographic audience,” said Dato Samson Anand George, chief operating officer of Nasim Sdn Bhd.
He also said the 2008 will contribute significantly to Nasim’s sales target of 7,000 units in 2014, especially with its unique features that set the vehicle apart from other SUVs.
Its Smart Park Assist package consists of sensors at the front, side and rear of the vehicle to enable convenient parking.
Side parking, especially, is made easy with the intelligent feature, and the driver only needs to position the vehicle according to the guidance on the touchscreen, go into reverse and the vehicle will park itself, so the driver only controls the accelerator and brake.
The vehicle also has a unique high driving position which gives the driver a better view and a sense of safety with increased visibility.
It’s also fitted with a panaromic glass roof with an electric shutter which lets natural light into the passenger compartment, and when the lights are switched on, the LED guides emit a dimmed blue light.
Other premium features include auto headlights, “Follow Me Home” security lighting functionality, remote “Guide Me Home” security lighting, front and rear fog lights, automated front and rear windscreen wipers and one touch all power windows with anti-pinch.
The spacious 360-litre boot size can be further enlarged with the Smart One touch 60/40 foldable rear seat bench that gives 1,194 litres of flat fold space.
Under the hood, the 2008 is powered by a 1.6-litre VTi engine that produces 122hp and 160Nm of torque, matched to an auto adaptive gearbox with Tiptronic and Sport mode functionality.
It can accelerate from 0-100km/h in 11.2 seconds and has a top speed of 190km/h.
It’s also equipped with several safety features including six airbags and an electronic stability program (ESP) that combines several functions: anti-skid regulation (ASR), dynamic stability control (DSC), anti-lock braking system (ABS), emergency braking assistance (EBA) and electronic brake force distribution (EBFD), and Isofix, among others, earning it a five-star Euro NCAP rating.
First revealed at the Geneva Motor Show 2013 in March and launched in Europe in May this year, the all-new 2008 Urban SUV has already surpassed expectations with 73,600 orders in Europe at the end of November.
The all-new 2008 Urban SUV is available in Digital White, Virtual Blue, Dakota Brown and Artense Grey at RM119,888, RM121,888 and RM121,588 in Peninsular Malaysia, Sabah and Sarawak respectively, OTR with insurance.
It will also be showcased at the upcoming Peugeot Roadshow at One Utama New Wing on the Ground Floor, High Street from Jan 8 to 12, 2014, where visitors can take it for a test drive as well as view and test drive Peugeot’s range of cars such as the 508 Turbo S, 408 Turbo and 208.
All Peugeot models come with five-year warranty with unlimited mileage together with Nasim’s existing 24-hour Peugeot Assistance service, complimentary access to the Peugeot Lounge at Subang Airport and Peugeot Privilege membership, all to provide the best ownership experience for its customers.