NAZA Italia Sdn Bhd, the official distributor of the Maserati brand in Malaysia, has achieved 200 per cent growth in sales in 2014, compared with the previous year.
The introduction of the new Maserati Sports executive sedan, the Ghibli, has contributed in the increase in sales.
Naza World Group of Companies group executive chairman and group chief executive officer Datuk Wira Haji SM Faisal Tan Sri Nasimuddin said: “We take great pride in providing products and services of the highest quality to Maserati customers and contributing to the brand’s growth. The 200 per cent increase in sales is a testament to that.”
The Italian luxury car manufacturer also announced a 252 per cent increase in 2014 sales in the South-East Asia and Pacific (SEAP) region compared with the same period in the previous year.
Maserati sold approximately 36,500 cars worldwide in 2014, an increase of 136 per cent compared with 2013 and almost six times the sales figure for 2012.
The growth was driven by the launch of the new Ghibli, Maserati’s first four-door sports executive sedan, and the brand’s flagship model, the Quattroporte.
The Ghibli accounted for just over 60 per cent of retail sales in the region whilst the GranCabrio and GranTurismo sports car models have continued to sell well.
Maserati global overseas markets managing director Umberto Cini said: “With the new Quattroporte and Ghibli, we were able to grow significantly compared to only a few years ago where we sold just over 6,000 vehicles per year worldwide. The most important launch for the SEAP region in 2015 will be a further addition to the Quattroporte range, the new Quattroporte with 330 hp.
“With the Levante, our first ever luxury sports SUV, arriving in the course of next year, we are committed to our target of selling 75,000 cars per annum by 2018. However, in a global car market of around 70 million vehicles sold per year, Maserati will, without question, remain very exclusive indeed.”
Sales growth is expected to continue in the lead up to the global market entry of the highly anticipated Maserati Levante, the Italian marque’s first luxury sports SUV, in 2016.
The refurbishment of NAZA Italia’s showroom facility in Kuala Lumpur, Malaysia’s capital, will be completed and re-launched in 2015.