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Hong Leong Yamaha Malaysia introduces the 155cc NMAX Blue Core

For a brand that garnered 40% of 2015’s TIV in motorcycle sales despite a 15% drop year on year, Hong Leong Yamaha Malaysia’s Managing Director Datuk Jim Khor and his team in HLYM threw a Chinese New Year Dealer’s Appreciation Dinner at the First World Hotel in Genting Highlands.

With an inspiring opening speech, the dealers were certainly excited both with the strong showing that Yamaha accomplished in 2015, as well as the prospect ahead with a new 155cc scooter, the Yamaha NMAX Blue Core as well as a reworked, Yamaha 135LC (with upgrades to cosmetics as well as a new range of stripes and colours).

Datuk Jim Khor, also shared HLYM’s current move to focus its energy to strengthen their brand through its staff by employing a more productive system, customer by creating a lifestyle platform to suit the needs of the discerning rider as well as the need to improve the value creation so that dealers can benefit in the generations to come. He also thanked Chairman Datuk Qwek Leng San for his leadership in creating the core 150 Moped project which led to the Y15ZR product.

To provide the dealers with a ‘better’ arsenal to sell, HLYM introduced its first 155cc scooter, the Yamaha NMAX Blue Core which is a sporty scooter model based on the concept of “City Commuter with Global Prestige”. Claiming combustion efficiency, improved cooling capabilities as well as a reduction in ‘power losses’, the NMAX is capable of higher power outputs and torque. On hand to give a brief descriotion of the scooter is Mr. Takehiko Gotanda, Engine Project Chief of Yamaha Motor Company, Japan.

The NMAX is an all new liquid-cooled, 4-stroke, SOHC, 4-valve, 155cc fuel-injected engine with CVT positioned to reflect the “MAX” family of models like the “TMAX” and “X-MAX”, which is popular in Europe. It offers strong torque at low speeds and power at high speeds, Targeted at the commuting market, the Yamaha NMAX inherits the DNA of the MAX series, and offers sporty performance, a compact body and a high level of convenience in urban areas.

“I am very certain that this new NMAX model will earn you bountiful prosperity in the year of the fire monkey The bike will definitely give customers a new fun-filled riding sensation coupled with a prestigious image synonymous to the Yamaha brand “, said Dato’ Jim Khor

The Yamaha NMAX Blue Core is expected to be sold for less than RM10,000.00.


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