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GM concepts highlight India car market’s growing importance

GENERAL Motors will show off two new Chevrolet concept vehicles at next month’s Delhi motor show.

The two concepts include a mini crossover vehicle that the Indian press has dubbed Beat Cross.

The Indian subsidiary of GM this week released a teaser image of the vehicle (main pic), showing the familiar Chevrolet face with twin grilles and LED daytime running lights and driving lights.

The other concept remains under wraps, with speculation in India that it could be a near-production version of the Adra small SUV concept that originally surfaced at the same show in 2014, or perhaps the next generation of the Spark-based Beat hatchback.

The Adra was designed in collaboration between GM’s studios in Melbourne and India, with the final vehicle fabricated in Holden’s prototype workshop, GoAuto reports.

Holden designers have played a mentoring role to the fledgling Indian studio in Bangalore, and everything suggests that the collaboration is continuing, with one or perhaps both of the upcoming concepts at Delhi having Australian input.

Whatever the Delhi show holds, it appears to be important to GM, with a who’s who of senior executives reportedly set to catch the corporate jet to India for the event.

GM is known to be working on a new family of small vehicles for developing markets including India, China, Brazil and Mexico.

GM is spending $US1 billion (RM4.3 billion) in India to upgrade and consolidate its manufacturing at its Talegaon plant, near Mumbai, in Maharashtra state, in readiness for the new product splurge that it hopes will double its Indian market share by 2020.

Chevrolet is in the process of launching 10 new vehicles in India, including the Spin mini MPV that will also make its debut at the Delhi show ahead of its early 2017 showroom debut.

GM India president and managing director Kaher Kazem Delhi show visitors would see “a completely new Chevrolet”.

“Our presence at this year’s event will be highlighted by some Chevrolet product reveals that will mirror the aspirations of Indian consumers and compete in the most vital segments of the Indian vehicle market,” he said.


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