Daimler AG, via its local subsidiary Mercedes-Benz Malaysia (MBM) will invest RM280 million till 2016 to strengthen its presence in Malaysia as MBM crosses the 10 year milestone in the country.
According to Bernama, MBM will be investing RM80 million to upgrade its Pekan plant in Pahang to facilitate the production of the new C, E and SClass models while the remainder would be used for the expansion and upgrading of the Mercedes-Benz dealer network.
MBM’s president and chief exective officer Roland S. Folger said “Our portfolio of vehicles will be broadened and deepened and we are excited to unveil a new range of Mercedes-Benz cars from compacts, executive, premium luxury, SUV to the super sports models.”
Folger said over the next three years, over RM200 million would be invested to refurbish existing dealerships and also roll out the Mercedes-Benz Presentation System II (MPS II) brand concept.
“The MPS II aims to deliver a consistent imagery of Mercedes-Benz dealerships worldwide while reflecting the quality of the products and services offered at the dealerships in meeting the high brand expectations of Mercedes-Benz owners.
“This concept gives us the opportunity to advance the brand image at the point-of-sale and to get customers even more excited about our brand.
“We will continue to build strong equity and affinity with our customers and our efforts are not limited to just the hardware,” he added.
MBM was setup in 2003, taking over the distribution of Mercedes-Benz vehicles from Cycle & Carriage Bintang. Since then, the German brand has invested RM480 million to assemble, distribute, market and service Mercedes-Benz passenger car and commercial vehicles as well as Mitsubishi Fuso commercial trucks.
Currently, Mercedes-Benz Malaysia has the largest dealer and service network among premium luxury car players and together with its dealer network has invested RM230 million to-date to set up 27 establishments strategically located across the country, up from 18 in 2003.