After a record 2015 for both volume and margins since commencing operations in 2006, Boustead Petroleum Marketing (BHP) has kicked off the new year with its Kam Siah promo, valid from now till February 29, 2016.
With every purchase of SynGard passenger car lubricant at participating stations and dealers, customers will receive free gifts as below:
Last year alone, BHP gave out almost RM2 million in gifts to “give back to our customers for supporting our products” according to BHP deputy general manager of lubricants Soh Lip Peng.
“At BHP we believe in three priorities for SynGard, delivering good product, a good margin for our dealers for their business satisfaction, and of course a good price that keeps our customers happy,” he says.
BHP is currently in the top 10 sales by brand for passenger car lubricants. He proudly tells us that BHP has been consistently achieving double-digit growth every year, and his personal aim is for the company to crack the top five.
“In the second half of the year, we will roll out improved and enhanced SynGard developed with new additives from an American company which will offer extended oil change intervals among its benefits.
For our customers, we hope to be able to maintain current pricing even though the cost of doing business has gone up in addition to continuos promotions to attract customers to our high quality lubricants,” says Soh.