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As Lotus sales soar, new model set for Geneva debut

LOTUS says an “exciting new car” is in the works to be show

Elise S .... Lotus says will show new model at Geneva Motor Show. Image: Lotus

Elise S …. Lotus says will show new model at Geneva Motor Show. Image: Lotus

n at the Geneva Motor Show.

LOTUS says an “exciting new car” is in the works to be shown at the Geneva Motor Show.

Few details were shared in its statement but the car will “remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package”.

The car could well be a reworked model from its present lineup with revised styling, an upgraded engine and additional weight saving measures.

Besides confirming the Geneva debut, Lotus said they have added 25 new dealers and sales have climbed by 54 percent globally.

Lotus CEO Jean-Marc Gale said: “Our sales growth and dealer expansion is performing to plan and demonstrates the confidence that our customers have in Lotus.

“The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”

In volume terms, Lotus sold 551 cars more than 2013, to a total of 1,565 in 2014.

The demand for Lotus cars in places such as China and Japan continues to grow and market reports are quietly confident that the new model to be unveiled at Geneva will accelerate the sales volumes in the USA, Europe, Middle East and Asia by considerable margins.

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