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Allianz Malaysia holds road safety campaign



Allianz Malaysia has kick started its nationwide road safety advocacy campaign together with the Road Safety Department (JKJR) in conjunction with the upcoming Lunar New Year celebrations.

The campaign aims to instil road safety awareness among the public as they travel to their respective hometowns to celebrate the occasion with their family and friends.

To promote road safety, especially during the festive period, Allianz Malaysia will distribute 1,200 specially designed reflective stickers to motorcyclists that increase the night visibility of motorcyclists.

Additionally, Allianz Malaysia will also sponsor the exchange of 300 unsafe helmets that are too old or not SIRIM-approved with SIRIM-approved ones as the proper use of helmets can reduce the risk of death in an accident by nearly 40 per cent. Lastly, for motorcyclists, 120 reflective windbreakers which could increase the night visibility of motorcyclists will also be given away.

Child safety is one of the most overlooked aspects on the road and a total of 120 child safety booster seats will also be distributed to motorists with young children during the campaign. The specially designed seat functions as a child restraint to enable children to use the passenger vehicle’s three-point seatbelt by raising their seating height to allow the sash to pass their shoulder, across the chest.

Completing the giveaways will be 180 sets of car seatbelt shoulder pad with the message “Drive Safely” and “Buckle Up.” The pads help to relieve stress and chaffing from the seatbelt strap.


The first of five stops for the campaign was held on January 28 2016 along Jalan Gasing in Petaling Jaya, down the road from the KWSP building.

“With more vehicles on the roads, the likelihood of accidents also increases and we want to remind the public to travel safely and reach their destinations safely as festivals are when families look forward to being with their loved ones. It should be a happy occasion for everyone,” said Jeffrey Goh, Allianz General Insurance Company (Malaysia) Berhad’s Petaling Jaya Branch manager.

Allianz Malaysia’s collaboration with JKJR started on 18 July 2011 when a memorandum of understanding (MOU) was signed between its general insurance arm, Allianz General, and JKJR.

Since then, the Allianz Malaysia and JKJR partnership has seen 129 road safety advocacy campaigns carried out nationwide with more than 440 employees trained by JKJR as Road Safety Ambassadors.

Allianz Malaysia’s road safety initiatives for 2016 will see them organising road safety advocacy campaigns in schools, at accident prone areas as well as during major festivals.



About Dinesh Appavu

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