AS the major progressive development from Proton and Suzuki collaboration inked on Jun 15, 2015, Proton Holdings Berhad (PROTON) and Suzuki Malaysia Automobile Sdn Bhd (SUZUKI) are entering a strategic move in the collaboration. Twenty five 3S and four 4S Suzuki dealerships outlets are now converted as Proton Edar outlets.
These outlets, although have been recognized to be Proton Edar outlets, will have both Proton and Suzuki logos and will have the ability to provide service and repairs for the existing 48,000 Suzuki customers in Malaysia.
“The industry is aware that Suzuki is going to end sales of its own brand models in the Malaysian market after the Memorandum of Understanding and License Agreement were signed between the three parties, Proton, DRB-HICOM and Suzuki on Jun 15, 2015. The rationalisation of SMA operations was originally expected to be completed within a year but it has progressed earlier than planned to realize the next phases of the partnership. Today, I am happy to announce that the collaboration is seeing the first of many exciting milestones and providing Proton with the advantage of additional dealers network, vendors, skilled manpower, platform sharing and technology know-how,” said Dato’ Abdul Harith Abdullah, Chief Executive Officer of Proton.
“The existing Suzuki car owners can be rest assured as their automotive needs such as the after sales services and warranty coverage with the use of genuine Suzuki parts will continue to be managed and covered. They can continue to send cars to these outlets which are strategically located across Malaysia, said Mr. Fasashi Fukuda , echoing the same sentiment as Dato’ Harith.
Proton Iriz sales is a little lackluster
When asked to comment on the Proton Iriz sales, Dato’ Harith stated that the sale and market acceptance of Proton Iriz is growing steadily, but not as they like initially. “From the feedback of our fellow banks, the number of loan approval for Iriz is quite low,” he added. There is a possibility of a facelift and some technical improvements for the Iriz.
Proton cars may experience price hike
According to Tun Dr. Mahathir who is also present at the signing ceremony, the depreciation of ringgit may resulted in the price increase for Proton models. “We still have parts that we imported, and this somehow leads to the price increase. It is not just Proton, but other carmakers with their locally-assembled models are experiencing the same thing,” he explained.
The price revision for Proton may take effect after the Chinese New Year as Dato’ Harith stated. He also suggested that if customer is about to buy a Proton, they better do it sooner. He added, “with the price increment however, we hope to reduce the impact as we can.”