PT Pertamina, an Indonesian oil and gas company, is now looking at neighbouring countries as a potential market for its lubricant products after long ignoring the Southeast Asian market.
Through its business unit Pertamina Lubricant, Pertamina has exported its lubricant products to 23 countries worldwide, and are now planning to market the products to the Phillipines for the automotive sector, and to Australia for the industrial sector.
"We're reviewing the potential of the Phillippines, and we hope that Australia can be accessed easier as we've already sold automotive lubes in the Australian market," said Pertamina Lubricant spokesman Abdul Hafid Rasjid.
The vice president of Pertamina Lubricant Supriyanto Dwi Hutomo said Pertamina's lubricants have been accepted in many developed countries such as Japan, Australia and Switzerland.
"It shows that our product is of excellent quality as they impose high quality standards before accepting lubricant products,” he said.
In tapping the global market, Pertamina is collaborating with local partners in the destination countries.
According to The Jakarta Post, earlier last year the company teamed up with Australia-based Harvest Time to enter the Western Australian market for automotive lubricants.
In addition to expanding its business to many more countries, Abdul said that Pertamina planned to supply more lubricants to various industrial sectors.
He said the industrial sector contributed 55 per cent of total sales last year, in which coal mining has been the backbone, but they aim to increase contribution from other sectors as well.
“We want to increase the contribution from other industrial sectors, such as manufacturing, plantations and marine, as coal mining has a gloomy look right now,” he said.