Toyota has launched the Noah in Indonesia as the Toyota Nav-1. Assembled in Indonesia, the Nav-1 is powered by a 2.0-litre 3ZR-FAE Valvematic engine and is offered in two grades - the IDR 378 million (about RM 120,000) G grade and IDR 398 million (about RM 126,000) V grade.
The Nav-1 will be positioned between the Innova and Alphard. The Nav-1 will compete against the similarly priced Mazda Biante.
Compared to the Japanese market Noah, the Indonesian made Nav-1 has a slightly different front bumper design.
Johnny Darmawan, president director of Toyota Astra Motor (TAM) explained that the Alphard is mainly used as a chauffeur driven car while the Innova is mostly self-driven by its owners. The Nav-1 fills the gap between the two, offering its owner-drivers with a higher level of luxury.
Although it is assembled in Indonesia, the Nav-1 is only meant for domestic sales in Indonesia with no plans for export. We are not expecting the Nav-1 to be sold here anytime soon.
The Noah is currently in its second generation model. It was introduced in Japan in 2007 and was given a mid-life update in 2010. In Japan, the Noah is powered by a 2.0-litre 3ZR-FE Valvematic engine, paired to a 7-speed CVT with sequential shift. Depending on the model grade, the Noah is available as either a five, seven or eight seater.
The Noah is a twin model to the youthful Voxy. Both models share the same powertrain and similar levels of specifications, with the Voxy featuring a more sporty front design. The Noah is sold via Toyota's Corolla dealerships while the Voxy is sold via the youth oriented Netz dealerships.
The Noah and Voxy's lineage can be traced back to the 1996 Toyota Liteace Noah and Townace Noah, which had a semi-cab over body type, which was becoming mainstream in Japan. Although both models were not sold here, Malaysia car buyers were also introduced to the semi-cab over body type via the Nissan Serena. Like the Serena, both the Liteace Noah and Townace Noah were rear wheel driven, with their engines mounted in the north-south configuration.
By 2001, demand has shifted towards a more space efficient front wheel drive layout. Both the Liteace Noah and Townace Noah were discontinued, replaced by the Noah and Voxy, which were built on a front wheel drive platform.
Toyota Noah - Japanese market model shown.
Toyota Voxy - Japanese market model shown.