NAZA Bikes and Two Brothers Racing (TBR) Asia have debuted the first fruit of their partnership since the two brands announced their collaboration last year. The NAZA Blade TBR 2013 Edition, available in 650cc and 250cc variants, is based on the recently launched and widely popular NAZA Bikes Blade.
TBR Asia was officially appointed Malaysian distributor for Two Brothers Racing of USA, a company world renowned for their after-market exhaust system and high performance accessories for high performance motorcycles since October 2011. The NAZA Blade TBR 2013 Edition has been jointly-developed by Two Brothers Racing, USA, and NAZA Bikes Malaysia, with racing performance and good aesthetics in mind.
The NAZA Blade TBR Edition, equipped with a signature Two Brothers Racing high performance exhaust system that is lighter than the standard version, has increases the bike’s horsepower by 5%. With custom designed decals that are poised to attract the attention of riders and enthusiasts alike, the NAZA Blade TBR Edition is set to impress. Bold livery with TBR logos, strong colours and edgy designs line the fairings to give the bike a truly unique Two Brothers Racing flavour. Other upgrades include a newly designed seat and an upgraded brake line; however this is only available for the NAZA Blade 650R TBR 2013 Edition.
NAZA Blade TBR 2013 Edition - 250R and 650R are priced at RM18,000.00 and RM 26,000.00, respectively. The NAZA Blade is the product of a technology collaboration with Hysoung, a Korean motorcycle manufacturer, and when compared to other bikes in its category, it is the most affordable option on the market that also ensures quality is not compromised.
“The NAZA Blade 250cc sports bike has been the best seller in the market since 2011 with more than 120 units sales monthly capturing almost 50% market share. Thus far, NAZA Bikes has seen a total of 1000 units of NAZA Blade sold in 2012,” said Datuk Wira SM Faisal Tan Sri SM Nasimuddin, Joint Group Executive Chairman of NAZA Group of Companies.
“The ASEAN motorcycle market in 2012 is expected to reach 13 million units. The 250cc to 800cc range has experienced the biggest unprecedented growth in practically every market - especially in Malaysia, Thailand, Indonesia and Vietnam. It is a great opportunity for NAZA to become one of the key players in this range of bikes and we are taking every possible measure to ensure that we keep up with the trend,” continued Faisal.
NAZA Bikes has set a target for sales of the 250cc NAZA Blade at 2400 units to take on 60% of the market share. To expand production capacity, NAZA World is investing RM500,000 in a new production line for the NAZA Blade range that is expected to be ready by March 2013. NAZA World also has plans to export the NAZA Blade 250cc to Cambodia by first quarter of next year and the NAZA Blade 250 cc and 650 cc to Indonesia by the second quarter of next year. Particularly in Indonesia, there is a great potential market for 650 cc as the medium income earners seek to upgrade from the underbone bike - popularly known as a "kapcai" in Malaysia.
“TBR Asia’s partnership with NAZA Bikes is in sync with the significant growth in demand for big bikes and with Two Brothers Racing’s product range on hand to enhance NAZA Bikes models, we are all set to offer the Asian market thrilling collaborations that reflect the needs and desires of the customers selecting bikes of this category. By incorporating these elements, we provide an attractive package that combines ideal performance and striking aesthetics at tremendous value,” said Lovella Ng Francisco, who is the ASEAN Regional Manager for TBR Asia.
Besides the NAZA Bikes brand, NAZA World sports a long list of internationally recognized brands such as Harley Davidson, Ducati, Aprilia, Vespa, Gilera and Piaggo and Indian Motorcycle and is currently exploring its local production capabilities. Datuk Wira SM Faisal said, “NAZA Bikes is in the final stage of planning for local assembly of one of the international brands currently in our stable and we aim to commence operation within the third or fourth quarters of 2013. We are also delighted to share that the international principal for this brand is giving us the opportunity to explore becoming brand distributor in some ASEAN countries including Vietnam, Cambodia, Indonesia and Brunei.”
NAZA’s long term goal is to become a full-fledged manufacturer with the ability to produce Malaysian indigenous motorcycles that are internationally recognised and that can stand up to the popular Japanese brands such as Honda and Yamaha.