Besides showcasing over 90 newly launched and facelifted models, this year’s New Straits Times/Maybank COTY2U Autoshow will feature an Eco Innovative Corridor.
Organised by the Malaysia Automotive Institute (MAI), the Corridor will be displaying their roadmap of energy efficiency and sustainable transport with the aim of promoting the latest energy efficient technologies for sustainable mobility.
The Corridor will showcase a comprehensive spectrum of technologies ranging from electric vehicles, hybrids vehicles, clean diesels, and dual fuel (NGV and diesels) with the main focus being fuel efficiency and low emissions.
Details about the Corridor along with highlights of the COTY2U Autoshow were announced by Datuk Syed Nadzri Harun, New Straits Times group editor, at the media launch of the New Straits Times/Maybank Car of the Year Awards (COTY) 2012.
“It is understood that energy efficiency vehicle (EEVs) will be the hallmark of the upcoming National Automotive Policy (NAP) and the government, is looking to turn Malaysia into an EEV hub for the region,” explained Datuk Syed Nadzri at the launch event which was held at Nasim Sdn Bhd’s new Peugeot Blue Box showroom in Glenmarie.
The event also saw the handing over of the proceeds from last year’s COTY2U Autoshow, totalling RM2,650, to the Rumah Amal Peribadi Mulia Kajang.
The COTY Awards is now in its 11th year and is Malaysia’s pioneer motoring award which acknowledges the achievements within the automotive industry.
This year’s judging panel of nine judges, which comprises of motoring journalists and other distinguished personalities, will be testing over 90 new and substantially facelifted models launched between November 2011 and October 2012.
The judging criteria would evaluate the car’s styling, value for money, comfort and ergonomics, performance, driving characteristics, safety, emotional appeal, and after sales service.
Models which score the highest in its category will be awarded with the “Best in Class’ Title, with the “Car of the Year” selected from the list of 17 category winners.
The annual award is endorsed and supported by the Malaysian Automotive Association (MAA) while Maybank, Malaysia’s premier banking group and a leading player in automobile financing is the official title sponsor for the COTY Awards for the sixth consecutive year.
Results of the COTY Awards will be announced at the COTY Gala Awards Night on November 29 at The Saujana, Kuala Lumpur.
As a precursor to the COTY Awards, the COTY2U Autoshow will feature all the models nominated in this year’s COTY Awards, and members of the public would be able to view all the nominated models and vote which model will take home the “People’s Choice” Award.
Visitors will also be treated to appearance of Mercedes-Benz’s latest sixth generation SL roadster, and a classic bike competition covering six categories.
Talks and showcases will also be ongoing over the duration of the show with the Malaysian Institute of Road Safety Research (MIROS) discussing the New Car Assessment Programme (NCAP) while the Sleep Disorder Society of Malaysia will present a talk and exhibition on the danger of drowsy driving.
This year’s COTY2U Autoshow will be held for the first time over a three-day period, from November 9 to 11 at the Matrade Exhibition Centre, with an expected visitor count of over 70,000.
The entrance fee for the COTY2U Autoshow is priced at RM5 per head, but will be waivered for all Maybank ATM, debit, and credit card holders.
All proceeds from the entrance fee will be used for charitable causes.