The latest car to join Thailand's eco-car line-up is the Mitsubishi Mirage. With a starting price of just THB 380,000 (about RM 38,000), it undercuts the THB 399,900 Honda Brio and gives the THB 375,000 Nissan March a good run for its money. Of course this is just the price leader base model. Load it up with ABS and multi-info display and the price quickly balloons to THB 426,000. The CVT automatic model starts at THB 460,000.
The top range GLS LTD model with DVD touch screen navigation and engine push-start button sells for THB 546,000.
The Mirage will be built in Thailand, both for domestic consumption and export at Mitsubishi Motors Thailand's (MMTh) newly constructed third factory in Laem Chabang, Mitsubishi Motors largest plant outside Japan.
Mr. Osamu Masuko, President of MMC said "I am pleased to present the Mirage first in Thailand. The Mirage is an all-new compact car focused on premium fuel efficiency and low CO2 emissions just right for the times where demand for superior fuel efficiency and eco-friendliness are increasing all over the world. I would like to personally thank the Thai government for their promotion of their Eco-car Program, allowing us the chance to bolster our Thai operations. After Thailand, the Mirage will be exported to ASEAN countries, then gradually make its way around the world."
The Mirage is powered by a 1.2-litre MIVEC engine with a low fuel consumption of just 22km/litre (ECE R101 test cycle, maximum speed at 120 km/h).
Mitsubishi targets to sell 2,500 units/month of the Mirage in Thailand.
A Perodua Viva 1.0 sells for around RM 37,000 to RM 42,000. How much will are you willing to pay for the Mirage 1.2?